mich798Mar 4, 20192 minWhat’s black and white…and missing from successful healthcare content marketing?Across the country, healthcare marketers are investing the lion’s share of their dollars in digital, both on the advertising and content...
mich798Dec 24, 20184 min20 Easy Content Ideas for Healthcare MarketersIf you’re a healthcare marketer looking for content ideas, it’s probably not topics that stump you. You’ve got a million ideas. Problem...
mich798Dec 24, 20184 minPatient Profiles Key to Effective ContentDeveloping patient profiles, also known as buyer personas, may seem like a luxury of time that hospital marketers and medical marketers...