20 New Writing Rules for Healthcare Content Marketing
Reading time: 4 minutes I before e, except after c. Always capitalize proper nouns. Never end a sentence with a preposition. As a...
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mich798
Mar 4, 20192 min read
What’s black and white…and missing from successful healthcare content marketing?
Across the country, healthcare marketers are investing the lion’s share of their dollars in digital, both on the advertising and content...
mich798
Jan 30, 20194 min read
Six Steps to Maximize Your Healthgrades Physician Profile
Each day a million consumers go online searching for a doctor or looking up physician reviews. A large number of these online healthcare...
mich798
Dec 24, 20184 min read
20 Easy Content Ideas for Healthcare Marketers
If you’re a healthcare marketer looking for content ideas, it’s probably not topics that stump you. You’ve got a million ideas. Problem...
mich798
Dec 24, 20186 min read
Semantic Search Changes SEO Rules
Online marketing strategies focused on optimizing keywords is so last year. In 2019, healthcare marketers should be focused on how...
mich798
Dec 24, 20184 min read
Patient Profiles Key to Effective Content
Developing patient profiles, also known as buyer personas, may seem like a luxury of time that hospital marketers and medical marketers...
mich798
Dec 17, 20183 min read
Should healthcare marketers #deletefacebook?
With the recent news about Facebook sharing personal information, you (or your bosses) might be concerned about using Facebook as a...
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