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Penrose-St. Francis Health Services

Consumer Health Magazine generates 700+ new patients and 12:1 ROI for health system


Components of this project:

  • Published Clementine Healthcare Marketing, bloom is a strategic mix of health and wellness tips as well as information on symptoms and treatments for targeted service lines.
  • The publication helps generate attendance at health events and screenings, while also driving volume into featured physicians and services.
  • bloom was specifically noted as part of the hospital being recognized by Becker’s Hospital Review as one of 100 top hospitals with great women’s health programs in 2015.


Penrose-St. Francis Health Services

Penrose-St. Francis Health Services is a two-hospital health system located in Colorado Springs, CO, serving patients from throughout southern Colorado. bloom was designed to position Penrose-St. Francis as a leader in women’s healthcare and generate patient volume in women’s health services. The quarterly magazine is mailed to women ages 40 – 75 in Colorado Springs and the surrounding area.

Key Results

768 new patients

12:1 ROI

Events filled to capacity due to publication
"Clementine has a healthcare background so they know what a hospital is looking for. As a team, we work together to determine what services lines we need to grow. Together, we constantly ask, “Does this drive business to the hospital?”

Jill Woodford
Marketing Manager, Penrose-St. Francis Health Services